ROI Calculator

Calculate the return on investment (ROI) to measure the profitability of your investments. Compare different investment opportunities.

The ROI Formula

ROI = (Final Value - Initial Cost) / Initial Cost × 100%
ROI = Net Profit / Cost of Investment × 100%
ROI = Return on Investment (as percentage)
Final Value = Current or ending value of investment
Initial Cost = Original amount invested
Net Profit = Final Value - Initial Cost

Understanding ROI

ROI measures the profitability of an investment as a percentage. A positive ROI means profit, while a negative ROI indicates a loss.

Positive ROI
Initial: $1,000
Final: $1,250
ROI = 25%
Negative ROI
Initial: $1,000
Final: $800
ROI = -20%

Calculate Your ROI

ROI Calculation Examples

Example 1: Stock Investment

Given: You bought shares for $5,000 and sold them later for $6,250.

Solution:

Initial Cost = $5,000

Final Value = $6,250

Net Profit = $6,250 - $5,000 = $1,250

ROI = ($1,250 / $5,000) × 100% = 25%

Example 2: Real Estate Investment

Given: You purchased a rental property for $200,000 and sold it 5 years later for $280,000.

Solution:

Net Profit = $280,000 - $200,000 = $80,000

ROI = ($80,000 / $200,000) × 100% = 40%

Annualized ROI = (1.40)1/5 - 1 = 6.96% per year

Example 3: Business Investment

Given: A business invests $50,000 in new equipment, generating $12,000 in additional profit per year for 4 years.

Solution:

Total Returns = $12,000 × 4 = $48,000

Net Profit = $48,000 - $50,000 = -$2,000

ROI = (-$2,000 / $50,000) × 100% = -4%

This investment resulted in a small loss.

Example 4: Marketing Campaign

Given: A company spends $10,000 on marketing and generates $45,000 in sales from it.

Solution:

Assuming 30% profit margin on sales:

Profit from Campaign = $45,000 × 0.30 = $13,500

Net Profit = $13,500 - $10,000 = $3,500

ROI = ($3,500 / $10,000) × 100% = 35%

Example 5: Comparing Investments

Given: Compare Investment A ($1,000 to $1,500 in 1 year) vs Investment B ($5,000 to $6,500 in 3 years).

Investment A: ROI = 50% | Annualized = 50%

Investment B: ROI = 30% | Annualized = 9.14%

Conclusion: Investment A has better annualized return, though Investment B generated more absolute profit ($1,500 vs $500).

About Return on Investment

What is ROI?

Return on Investment (ROI) is a performance measure used to evaluate the efficiency or profitability of an investment. It directly measures the amount of return on a particular investment, relative to its cost.

Why ROI Matters

  • Compare Investments: Evaluate different investment opportunities side by side
  • Measure Performance: Track how well your investments are performing
  • Make Decisions: Help decide whether to continue, expand, or exit an investment
  • Allocate Resources: Determine where to allocate capital for best returns

Annualized ROI

The annualized ROI formula accounts for the time period of the investment:

Annualized ROI = (Final Value / Initial Cost)1/n - 1

Where n is the number of years. This allows you to compare investments held for different periods.

Limitations of ROI

  • Doesn't account for time value of money
  • Doesn't consider risk
  • Can be manipulated by how costs are calculated
  • May not include all hidden costs